WHO WE ARE

RAISING THE STANDARDS FOR QUICK SERVICE DINING

At Bell American, our vision remains constant – to be the premier Taco Bell franchisee and one of the best operators in the industry. Our structure is designed to hire and retain great people, empower them to run consistently superior operations, and achieve sustained growth.

FREEDOM TO MANAGE WITH A LOCAL APPROACH

No Taco Bell restaurant is the same. For example, we have restaurants in Summerville, SC, and Madison, WI. These restaurants are more than 1,000 miles apart and require a different approach to reach their full potential. That’s why we give our managers the freedom to run their restaurant as if they owned it. We have “federal” standards and rules that we apply everywhere, but we believe the best results come from giving local operators the opportunity to determine what’s right for their business.

BEING EMPOWERED TO OWN YOUR RESULTS

In our restaurants, “Own it!” has become a mantra. Empowering our operators to make local decisions works only when they own their results. To ensure that happens, we purposefully build our teams with leaders who are nimble, decisive, and action-oriented. In doing so, we’ve created a culture where mediocrity is never acceptable and people strive to earn a reputation for excellence.

STRIVING FOR NOTHING LESS THAN PERFECTION

When you join Bell American, you will immediately learn our “Zero Tolerance” approach to the physical condition of our restaurants. We strive for our units to remain as close to “perfect” in their appearance as possible – we believe it is a critical component of the guest experience and a key factor in retaining the best people. To that end, we continue to reinvest in our restaurants to meet these high standards.

HIRING ONLY THE BEST AND STAFFING AT 100%

Hiring and retaining great talent is mission critical. Doing so requires that we invest in our teams, create a culture of accountability, and staff for the sales we want to have. Running 100% staffed is the only way to deliver a premier guest experience.

Join The Team

SUPPORTING OUR TEAM AND OUR COMMUNITY

At Bell American, the community we serve reaches from the Wisconsin Dells in the north to Summerville, South Carolina, encompassing countless neighborhoods. It includes our team members and their families as well as the guests that dine at our restaurants. As an organization, we’re committed to taking care of our own and giving back to our community. We do this through the Family Fund, as well as our ongoing support of numerous charities, including Big Brothers Big Sisters of Central Indiana and Alex’s Lemonade Stand.

Learn More About Our Efforts